The NBL1 is proud to announce Mitsubishi Motors Australia as its new naming rights partner.
The elevation from major partner comes after Mitsubishi Motors Australia was welcomed back to basketball earlier this year, and became a major partner of the NBL.
The partnership between Mitsubishi Motors Australia and the NBL has flourished, and it will carry into the NBL1 competition, consisting of NBL1 North, East, South, West, and Central.
“Having Mitsubishi Motors Australia making an even bigger commitment to our competition and the sport of basketball is a massive vote of confidence in the League,” NBL CEO, David Stevenson, said.
“Mitsubishi Motors is an internationally renowned and respected brand, and we hope to connect our 74 NBL1 clubs with their 201 local dealers, which in turn will further strengthen the connection to basketball and its fans throughout Australia.
“Last season NBL1’s digital and social platforms reached more than 66 million impressions, with more than 41 million minutes of game vision watched. This showcases the ever growing platform NBL1 has become.
“I thank Mitsubishi Motors Australia and CEO Shaun Westcott for playing a significant part in continuing to grow the League.
“On behalf of our partner State Sporting Organisations, Basketball Victoria, Basketball New South Wales, Basketball Queensland, Basketball Western Australia, and Basketball South Australia, I officially welcome Mitsubishi Motors as the naming rights partner of NBL1”.
“Mitsubishi Motors Australia is thrilled to be naming rights partner of the NBL1. Together with our Major Partnership of the NBL, this announcement signals our commitment to basketball in Australia,” Mitsubishi Motors Australia, CEO Shaun Westcott said.
“We are excited to see the continual growth of the game, and will continue to encourage players to play adventurously.”
The 2024 Mitsubishi Motors NBL1 season will tip off in March next year.
